Consumers have changed! Are you ready to talk to them in their language? The generation of 20-year-old with the new values ​​is active in public life and the changes it for themselves, changing the living environment and habits of other generations. Seniors today - not only active consumers of many goods, but also the fastest growing segment of the Internet (74% per year!). Our children - the first people on earth, almost from birth are connected to on-line! Speaking on the "new language" with them is not easy, especially since most of today's marketing experts - representatives of a different generation and a priori view the world differently. But the key function of marketing in the company - continues to be the "lookout." And the main question: "what to do to avoid losing the market and get the money from new customers?" - As relevant as ever! As demonstrated by the beginning of 2012, Russia will face a difficult year. Market expectation of crisis control. Uncertainty and waiting - the two key words that now define the action of many companies. Tasks of the spring session, b2c (1) to discuss new developments affecting the sale, (2) analyze in detail how to turn the key trends in strategiyukompanii (3) to adopt marketing practices to successfully respond to change.